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Positioning your store in the online market • Yoast

Michiel Heijmans Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do! Successful positioning adds value to your store and gives you a head start on the competition. Positioning is the art of …

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Why and how? • Yoast

Meike Hendriks Meike Hendriks is a digital marketer at the Yoast SEO team. She works on SEO, SEA, and CRO to continuously improve Yoast.com. Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also …

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Why is Google ranking the wrong page? • Yoast

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Your post is optimized, all your bullets in Yoast SEO are green and still, the post you want to rank with …

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What is local SEO? • SEO for beginners • Yoast

Michiel Heijmans Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do! A website gives you the opportunity to target the entire (online) world. Local SEO, on the contrary, is focused …

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an interview with Joost & Omar • Yoast

Willemien Hallebeek Willemien is Content Team Lead at Yoast. She loves to create and organize content in such a way that it helps people understand SEO. August 1 is World Wide Web Day. On this date, back in 1989, the world wide web was born at the CERN lab in …

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why your site should have a store locator • Yoast

Arjan Snaterse Arjan Snaterse is owner and WordPress specialist at Uprise and co-owner of Radish Concepts. Worked in the SEO industry and now fully focussing on WordPress development. Arjan has developed the Local SEO plugin together with the team at Yoast. In our recent post about local landing pages, …

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Should you optimize your content for questions? • Yoast

Fleur Heesen Fleur is team lead of Yoast SEO academy. She creates online training courses and wants to make the company’s knowledge available for everyone. Search engines are getting better and better at understanding language. Does that mean they can also understand questions? And what does that mean for the …

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optimize your text naturally • Yoast

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Our green bullets are addictive. We get that. While they help people optimize their texts for the search engines, we don’t …

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