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Adapting Campaigns for the New Normal

Much of the world is out of lockdown, a new normal is negotiated, but there are many moving parts left to be tackled. Of different sizes and shapes, these parts continue to reshuffle as demand keeps on evolving in new ways: Online behaviors change. Industry landscapes rearrange. The agency-client relationships …

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How to Measure Link Building ROI

It’s been my understanding that there is no way to measure the return on investment (ROI) of link building. But some say that it’s possible to measure. Difficulty of Measuring Results of Link Building It’s commonly assumed that the goal of building links is links. But the real goal of …

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Adapting Campaigns for the New Normal

Much of the world is out of lockdown, a new normal is negotiated, but there are many moving parts left to be tackled. Of different sizes and shapes, these parts continue to reshuffle as demand keeps on evolving in new ways: Online behaviors change. Industry landscapes rearrange. The agency-client relationships …

Read More »