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Search Engine Journal SEO

6 Enterprise-Level Link Building Best Practices

The size of your business deeply influences your marketing strategy. Many large brands or websites inherently have an unfair advantage over smaller businesses and brands – name recognition, reach, a much larger budget to work with, and additional resources in other departments. Take all of these benefits into consideration when …

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24 Best Google Keyword Planner Alternatives

From the old days of keyword stuffing to current-day keyword research and PPC campaigns, keywords still run the search world. Keywords are a fundamental element of search marketing – the key terms and phrases that are used to anchor content and search queries. Google doesn’t provide access to its Keyword …

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Google Supports New Structured Data for Retailers

Google now supports ‘shipping details’ structured data markup for displaying shipping info in shopping searches.  / 2 seconds ago / 2 min read Google is starting to support a new type of Schema.org markup that allows retailers to add shipping information to search results. ShippingDetails structured data can be used by retailers to …

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Google on its Relationship With SEOs

Google’s Martin Splitt, and Barry Schwartz of Rusty Brick, discuss myths surrounding Google’s relationship with the SEO community. Google is often met with the idea that it’s withholding the truth from SEOs, or there’s some other meaning behind what the company says publicly. Neither myths are true, Splitt says as …

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