12 Ways to Drive Results

With 3.8 billion users, social media platforms put you in front of a huge audience. But does your audience love your content? Because it’s one thing to be seen by them. It’s another to get their wholehearted support. Plus, social media platforms were created for connections, not selling. To gain …

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A Guide to Content That Lasts

If you are not using evergreen content to deliver ongoing growth, there is a good chance that you are missing out on valuable search traffic. There is no denying the importance of content as part of your SEO strategy, and it has previously been confirmed as one of Google’s top three ranking factors alongside …

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Track These 3 SEO KPIs to Make Better Marketing Decisions

Key Performance Indicators (KPIs) help you understand how your business is progressing towards its goals. In the SEO world, you can find articles talking about tens of so-called KPIs, including bounce rate, dwell time, time on page, etc. These are vanity metrics that have no relationship with the overall marketing …

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